Hidden leaks
Broken journeys and gaps quietly leave revenue on the table.

Discovery by Euphemia
Find the broken journeys, missed opportunities and under-used features. A personal, senior-led review that shows you what to fix first.
19+ years of CRM marketing experience. Clear priorities. Practical next steps.
Find your starting point
Your next step: Discovery
Discovery looks across your CRM setup, journeys and data to find what’s working and where your attention will make the biggest difference.
One complete audit. The same senior expertise, wherever you start.
Selected experience
Experience spanning global brands, scaling technology businesses and specialist services.






Why Discovery
Broken journeys and gaps quietly leave revenue on the table.
Poor segmentation turns relevant messages into background noise.
Powerful platform features often sit untouched or misconfigured.
Discovery gives you a clear, prioritised view of what’s working, what isn’t, and the smartest place to focus next.

Meet Phil
You’re not getting a junior analyst running a template. You’re getting an experienced consultant’s eyes directly on your programme.
With in-house and fractional roles across financial services, luxury retail, fintech and FMCG, plus hands-on experience with Braze, Klaviyo and HubSpot, the review connects platform detail to commercial reality.
Platform partners
Hands-on expertise across leading platforms
Client testimonials
“Phil brought deep CRM and Braze expertise, quickly understood our business and translated our priorities into a clear, practical roadmap. He combines strategic thinking with hands-on delivery and makes it happen.”
Gillian
VP of Marketing, Tutorful
“Phil brought the RevOps thinking as well as the technical delivery. We came out with a governed CRM and reporting our team can use.”
Natalie
Head of Marketing, Maple Finance
“Phil operates as a true senior extension of the team rather than just a pair of hands. He mentors, challenges our thinking, and delivers strategic input alongside the execution work we need at pace.”
Phlo Clinic
Client testimonial
What’s included
A complete senior review, findings session and prioritised report.
A practical diagnosis.
Clear evidence, honest priorities and recommendations your team can act on.
Full review of your CRM and email marketing setup and configuration
Audit of key automated flows and journeys, including welcome, abandoned cart or browse, win-back and reactivation
Segmentation, personalisation and list health review
Deliverability and data hygiene check
Findings call or workshop with your stakeholders
Written report with prioritised quick wins and longer-term fixes
What happens after you book
Secure your Discovery and we’ll arrange the kick-off.
A focused call to understand priorities and access.
Your setup, journeys, data and performance are reviewed.
A stakeholder session plus a prioritised written report.
FAQ
Discovery is typically completed within two weeks of the kick-off call and receiving the agreed access. We’ll confirm exact timings before you book.
Read-only access to your CRM or email platform is usually enough. We may also ask for relevant reporting, campaign plans and a short overview of your current priorities. Full admin access is not required.
Yes. The report stands alone and gives your team a practical roadmap, but Euphemia can also help implement recommendations or provide ongoing fractional CRM support if that is useful.
Yes. We’re happy to sign a mutual NDA before any access is shared, and all information reviewed during Discovery is treated as confidential. For cancellation or refund requests, contact hello@euphemiaconsultants.co.uk directly.
Discovery has one fixed fee for the complete package, shown when you open checkout. It gives you direct access to senior, hands-on expertise, not a templated audit delegated to a junior analyst, and covers the review, findings session and written recommendations.
Ready for a clear-eyed view?